Resume

QUALIFICATIONS SUMMARY

• Enthusiastic Graphic Design and Digital Marketing Professional with 3 years of experience

• Proficient with Adobe CC Suite and Microsoft Office

• Exceptional communication, interpersonal and presentation skills

• Collaborative self-starter and team player with the drive to take initiative

• Keen eye for detail and design

• Proficient in video production/editing, copywriting and illustrations

EDUCATION & CERTIFICATIONS

Adobe Graphic Design Master Course Certification— June 2021

UDEMY- Online -- Coursework: Adobe Photoshop, Illustrator, InDesign, Design Theory, Branding and Logo Design

Social Media Marketing Foundations Certification— June 2021

LinkedIn Learning

B.B.A. Management, Marketing Minor— May 2018

RADFORD UNIVERSITY - Radford, VA

Coursework: Management: operations management and organizational behavior, professional communication and negotiation. Marketing: professional selling and marketing analytics, advertising strategy, social media marketing

Hootsuite Platform Certification— April 2018

Google AdWords Certification, Google Analytics Certification— April 2018

PROFESSIONAL EXPERIENCE

SMILES BY MYLES, D.D.S., Reston, VA: July 2018 — Dec 2020

Social Media Marketing Manager

Marketing/ Social Media:

• Created and executed social media marketing campaigns, including giveaways, discounts and more across several social platforms

o Developed content to use for promotional pieces, ads and stories

o As a result, revenue increased by 20%

• Generated a new aesthetic for the company Instagram and Facebook page

• Gathered and analyzed reach, follower growth and engagement over a period of time

o Instagram followers increased by 13k, having started the account from scratch

• Engaged with followers through interactive stories, direct messages and comments on Instagram and Facebook

BULLETIN INTELLIGENCE LLC., Reston, VA: Oct 2018 — Jan 2020

Marketing Associate, Demand Generation

Graphic Design:

• Worked alongside the Design team to completely redesign the company’s corporate website which resulted in an increase in site traffic and click through rates

o Includes typography and layout hierarchy, creation of visuals and graphics, diction across site, video editing and production for ‘Our Approach’ page, & testimonials

• Produced and designed quarterly newsletters to go out to Bulletin’s top executives summarizing that quarter’s wins, losses, new leads and outstanding employees

Marketing/ Project Management:

• Assisted with the creation, distribution and assessment of email marketing campaigns

• Researched and developed prospect audiences, sectors and companies in support of marketing objectives

• Contributed to lead generation by creating and analyzing contact lists using Salesforce, LinkedIn Business and company websites

• Reported directly to the marketing manager and SVP on a weekly basis to elaborate on and communicate campaign performance to key stakeholders

• Kept updated records of previous, current and potential clients and ongoing campaign detail

o Updated Bulletin’s Salesforce every day with new client responses, decisions and progress

PERSONAL BRANDS LLC., New York, NY: May 2017 – Aug 2017

Special Projects Coordinator, Internship

Project Management:

• Coordinated logistics for advertising shoot with included scheduling talent; booking travel, lodging and catering services; and assisting owner with production on shoot days

• Conducted analysis of packaging and presentation of competitors’ products and consolidated findings into PowerPoint presentation for use by Chief Operating Officer (COO) and other executives

• Worked with COO to create Preliminary Design Reviews for newly developed & reformulated products

• Managed product deliverables and billing for COO by creating expense reports and company invoices for prior expenses incurred

Marketing:

• Wrote web and brochure content for new product line

• Copywrote important documents, descriptions, ingredient lists, and more

• Contributed to marketing ideas and strategic planning for product launches and developments

• Set up and staffed company’s trade show exhibit at Premiere Orlando Hair, Skin, Nail, Beauty Trade Show where company products were marketed and sold

o Used creativity and eye for design to set up merchandising

o Earned highest profit from single sale among all sales representatives

OSBRINK AGENCY, Universal City, CA: May 2016 – July 2016

Intern to Owner and CEO

Marketing & Advertising:

• Developed advertising and promotional materials marketing agency services to companies, agencies, etc.

• Identified potential business clients through market research and cold calls

• Created digital “look books” to market the business’s range of talent

• Marketed and managed financial transactions for the sale of used agency clothing to web retailers

Social Media:

• Created and maintained a list of social media influencers to promote agency services and talent

• Updated social media accounts with new graphics and images to promote agency client

Event Coordination:

• Coordinated schedule of events for agency participants at Miami Swim Week

• Arranged travel itineraries for models